Trackpad Pencil

A digital strategist and visual doer



Growth marketing

Backed with several years of hands-on experience in digital marketing, growth hacking, web design, and conversion rate optimization from B2B to e-commerce, I can help you from strategy to tactical implementation. We'll be a particularly good match if you've got a project that needs a complete set-up, and lack resources or skills to make it happen.

Web consulting

I help companies to make the most of their websites and digital channels. Identifying the critical spots and opportunities is always based on data, but also benchmarking and perception. On a practical level, this usually means analyzing the website performance, including SEO, user experience and KPIs, followed by prioritized recommendations.

Web design

Good digital products have a clear business purpose. I design small websites and online stores from research and analysis to minimalist implementations on themes, business objectives in the core. My toolbox includes Photoshop, Sketch, Shopify, WordPress, and Webflow, and I can also code simple things from scratch, like this website.


Recent work


Visual identity, online store and growth for Radhica

The side hustle and dream of my better half, Radhica is an ethically loaded online store for women seeking to dress responsibly with style. I created the visual identity, and designed and built it on Shopify. Since the facelift of the online store in September 2018, we're seeing increasingly good results. I'm also heading the growth and managing the digital advertising channels, SEO, and designing printed materials.

48 % growth in revenue after facelifting the online store (9/2018 - 1/2019 vs. 5/2018 - 9/2018)
30 % growth in conversion rate after facelifting the online store (9/2018 - 1/2019 vs. 5/2018 - 9/2018)
2,5x ROAS against CLTV via Google Ads Search (7/2019 - 1/2019)
Web Design, CSS, Shopify, Branding, Growth Marketing, Google Ads, SEO

WordPress website for Ennustepankki

Ennustepankki is a subsidiary of RELEX, the fast growing retail planning software vendor from Finland. Ennustepankki needed an up to date website to communicate its benefits to existing and future partners. The goal was to showcase the pricing of the service transparently, and encourage inquiries for joining. The website is fully customized on a ready theme.

Web Design, HTML, CSS, WordPress


Juha Ikonen

At the intersection of design and marketing

Juha is a mostly self-taught mix of growth marketer and web designer, particularly interested in how design and technology can solve business problems. His supervisors have praised him for his ability to not only strategize but also implement. Currently working as a Growth Marketing Consultant and Designer, Juha is also a Shopify Partner. He’s a continuous learner and avid reader. Contact me for collaboration.

Good command of SEO, PPC (Google Ads, Facebook & Instagram Ads, LinkedIn Ads), Google Analytics & Tag Manager, CRO, HTML5, CSS3, Shopify, WordPress, Photoshop and MailChimp. Reasonable command of Sketch, Webflow and HubSpot. Basics of Sass, jQuery, Liquid, UX, Illustrator and InDesign. Learning JavaScript, to draw, and to become a better person.

Contact me for collaboration

Fill out the form or get in touch via phone: +358 40 738 6474.