Trackpad Pencil

A digital strategist and visual doer



Growth marketing

Backed with several years of hands-on experience in digital marketing, growth hacking, web design, and conversion rate optimization from B2B to e-commerce, I can help you from strategy to tactical implementation. We'll be a particularly good match if you've got a project that needs a complete set-up, and lack resources or skills to make it happen.

Web consulting

I help companies to make the most of their websites and digital channels. Identifying the critical spots and opportunities is always based on data, but also benchmarking and perception. On a practical level, this usually means analyzing the website performance, including SEO, user experience and KPIs, followed by prioritized recommendations.

Web design

Good digital products have a clear business purpose. I design small websites and online stores from research and analysis to minimalist implementations on themes, business objectives in the core. My toolbox includes Photoshop, Sketch, Shopify, WordPress, and Webflow, and I can also code simple things from scratch, like this website.


Recent work

Dear Lucy

Lead generation for Dear Lucy

Dear Lucy is a Helsinki-based tech start-up developing modern dashboard solutions for management and sales. I'm helping them attract quality sales leads by rapidly experimenting different paid media channels and strategies as well as designing the landing pages and advising with growth marketing. Our collaboration is close-knit and we're continuously testing new tactics to maximize results.

Google Ads, LinkedIn Ads, Facebook Ads, Tag Manager, Web Design, Sketch

Visual identity, online store and growth for Radhica

The side hustle and dream of my better half, Radhica is an ethically loaded online store for women seeking to dress responsibly with style. I created the visual identity, and designed and built it on Shopify. Since the facelift of the online store in September 2018, we're seeing increasingly good results. I'm also heading the growth and managing the digital advertising channels, SEO, and designing printed materials.

48 % growth in revenue after facelifting the online store (9/2018 - 1/2019 vs. 5/2018 - 9/2018)
30 % growth in conversion rate after facelifting the online store (9/2018 - 1/2019 vs. 5/2018 - 9/2018)
2,5x ROAS against CLTV via Google Ads Search (7/2019 - 1/2019)
~200 % growth in monthly organic search traffic since beginning systematic SEO
Web Design, CSS, Shopify, Branding, Growth Marketing, Google Ads, SEO
Tony Vierikko

WordPress website for Tony Vierikko

Tony Vierikko is a personal trainer specializing in the gym training and lifestyle changes and a super nice guy. My task was to design a website that would help him build more business (and some muscle for the customers!). The solution is minimalistic and a tiny bit productized, encouraging the visitors to book Tony's personal training and coaching services. A few days after the launch he'd already doubled the investment. The website is customized on a pre-made theme on WordPress. Photos are shot by the customer.

Web Design, Sketch, CSS, WordPress


Juha Ikonen

At the intersection of design and marketing

Juha is an experienced growth marketer, whose core competence is in how optimized design, smart use of marketing technology, and rapid testing and learning can bring new business. Particularly experienced in B2B marketing and e-commerce, he is also a Shopify Partner. He’s a continuous learner and avid reader. Contact Juha for collaboration.

Good command of SEO, PPC (Google Ads, LinkedIn Ads, Facebook & Instagram Ads), Google Analytics & Tag Manager, CRO, HTML5, CSS3, Shopify, WordPress, Photoshop and MailChimp. Reasonable command of Sketch, Webflow and HubSpot.

Contact me for collaboration

Email me at juha(a), send me WhatsApp, give a call at +358 40 738 6474, or Connect on LinkedIn.